01
Make it.
The money coming in. Your offer, your system, your pricing, what the business does on its best day and on its ordinary ones.
Systems for Success
Make it. Keep it. Grow it. Enjoy it.
I teach how to make money, and money babies.
Money has four jobs.
Most of us were only taught the first one. Make it, keep it, grow it, enjoy it, the whole job of money on one page. Not a plan. A map you can stand in and see where the leaks are.
02
Keep it.
The part most of us lose to leaks, tax, impulse, admin gaps, soft overheads. Keeping money is a discipline, not a personality trait.
Adulting like a grownup
03
Grow it.
Making the money you've earned do a job of its own. Investing in plain language. Money babies.
Money Babies
04
Enjoy it.
Spending on a life, not a reward. Travel, rest, home, the soft things treated like the system they are, not an afterthought.
Using Money
Four pillars · one whole woman
What you know me for.
Systems for Success.
Running a business that actually earns. Offer design, funnels, pricing, ads, AI, built for women who want earning to feel less exhausting.
Offer architecture
Sales funnels
Meta ads
AI for founders
Profit > revenue
Money babies.
Growing money, in plain language. TFSAs, RAs, saving vs investing, without jargon or shame.
Saving vs investing
TFSA basics
Compound interest
Where to start
Using money.
Spending on a life, not a reward. Travel, rest, home, treated like the system they are.
Intentional spending
Rest as maintenance
Travel, planned
Cause-and-effect spending
Adulting, like a grownup.
Everything no one sat us down to explain. Admin, home, the body, the quiet parts of running a life.
How to adult
The admin of a life
A calm home
Sundays
Flagship case study
Inside the R150K/month funnel.
A full teardown of the funnel I built for Palesa Dooms, every ad, every landing page, every email, every qualifying question. The architecture, the receipts, and the four things most funnels miss.
Broken down the way I wish someone had explained it to me the first time. Published with permission. Numbers shown with the honest framing they deserve: here is what worked for this offer and this audience. Yours will differ.
R150K
Monthly revenue
11,000%
ROAS
4
Things most funnels miss
Free downloads · both delivered on signup
Two pages that start everything.
The Money Map.
One page. Three sections, make, keep, grow. Twelve honest questions about where your money is and where it isn't. Not a plan. A map.
Get The Money Map →The Grownup Checklist.
Twenty things every woman should know how to do by thirty. The admin, the home, the body, the one thing about yourself you stopped trying to change.
Get the checklist →The ebook · available now
One Post at a Time.
Building your empire, one Instagram post at a time.
The short version of what I coach. A step-by-step system for women founders who want to show up on Instagram consistently, sell without the hype, and turn their content into a business that actually pays. One post, one week, one offer at a time.
- The One Post framework, what to post, in what order, and why it converts
- Content pillars that match your business (not a generic content calendar)
- The hook, body, CTA formula I use for every Instagram post that sells
- How to sell on Instagram without sounding like a hustle coach
- A 30-day posting plan you can actually keep, on 20 minutes a day
Buy the ebook →
From R247
Adulting like a grownup · Weekly · Free
Adulting, like a grownup.
The weekly email. For women who want money to make sense and life to feel a little calmer. Sundays.
Build. Invest. Live.
About
I help women build financially empowered lives.
I'm an entrepreneur and a business coach. I work with women who want to build something that actually earns, and who want to know what to do with the money once it comes in. Most of us were taught how to hustle. Very few of us were taught how to build.
Most women aren't bad with money. They're under-informed. Taught how to earn, but not what comes after the income lands in the account. What to keep. What to grow. What to protect. What to repeat.
My work sits at the intersection of income, business systems, investing, and the everyday financial decisions that make a life. Not slogans. Not hacks. Systems that make sense in real life.
Founder of ClubSheIs, the agency and global community that's reached over 14,000 women across 51 countries. The agency builds the funnels and runs the campaigns. This is the coaching side: the frameworks, the receipts, the business questions I sit with alongside the founders I work with.
I'm still learning plenty of this in public. I don't always get it right. What I can offer is what I've built so far, and the next move I'm working on now.
- Founder
- ClubSheIs, built to 8-figure ROAS.
- Coaches
- Women founders, weekly.
- For
- Women in business and in transition.
- Based in
- Johannesburg, South Africa.
Work with me
Three ways we can work.
Private business coaching.
90-minute strategy sessions, or a 12-week coaching container. For women founders who already run a business and want a sharper pair of eyes on offer, pricing, funnels, or the next move they can't quite see yet.
Book a session →One Post at a Time.
The ebook. Building your empire using Instagram, the short version of what I coach. For women founders who want to show up on IG consistently, sell without the hype, and turn their content into a business that actually pays.
See the ebook →ClubSheIs.
If you've read the R150K teardown and thought "I want someone to build this for me", that is what ClubSheIs does. Funnels, campaigns, and launches for women-led brands.
Visit clubsheis.com →